Mapping a coordinated disinformation or reputation-attack campaign, including AI-generated content and bot amplification, and assessing how to respond.
A wave of negative reviews, comments, or articles has appeared faster and more uniformly than genuine, unconnected criticism usually does, and it is affecting how your organisation is perceived. Coordinated narrative attacks increasingly combine AI-generated text with automated amplification, which makes them harder to distinguish from real, if unwelcome, public sentiment without structured analysis.
An intelligence report mapping the narrative's spread: where it originated, how it has been amplified, whether the accounts involved show indicators of coordination or automation, and whether the content itself shows indicators consistent with AI generation. The report closes with response options appropriate to what was actually found.
Network and link analysis of the accounts amplifying the narrative
Content analysis for indicators consistent with AI-generated text
Timeline reconstruction of how the narrative spread and where it concentrated
A confidence-graded assessment of coordination, rather than an assumption of it
Practical response options, matched to the scale and nature of what was found
Combines the network and link analysis discipline described on our method page with content authenticity analysis. Findings on AI involvement are worded as consistent with, not proof of, AI generation, and findings on coordination are graded by confidence rather than asserted outright.
Takedown is a platform decision, not ours. Where our findings support a takedown request, we prepare the documentation to support you or your legal team in making one.
Timing patterns, account creation clustering, content similarity, and amplification behaviour all leave a trace. We report what the trace actually shows, including where it does not support a finding of coordination.
The same disciplines apply to internal misinformation, for example a fabricated internal memo circulating among staff. Tell us the context at scoping.
Every enquiry is reviewed by an analyst and routed to a scoping call, a fixed fee is confirmed in writing before any work begins.